MSME Development and Entrepreneurship

UniHouse supports the development of micro, small, and medium enterprises (MSMEs) through integrated programmes that combine capacity development, business activation, and market participation.

Interventions are designed to move beyond training, enabling individuals to establish, operate, and scale viable businesses aligned with local market conditions and economic priorities.

What We Deliver

• Entrepreneurship training aligned with market needs
• Business model development and service definition
• Financial literacy and business management training
• Business registration and formalisation support
• Access to markets and customer engagement strategies
• Post-launch mentoring and advisory support
• Integration with digital platforms and income generation systems

How We Deliver

UniHouse applies a structured entrepreneurship development system:

1. Market & Opportunity Assessment

Identification of viable business opportunities aligned with local and sectoral demand

2. Skills & Business Development

Delivery of entrepreneurship and business skills aligned with practical application

3. Business Activation

Support for defining services, pricing, and operational readiness

4. Market Entry

Facilitation of access to customers, marketplaces, and income-generating opportunities

5. Platform Integration (Ostathi where applicable)

Onboarding of entrepreneurs into digital platforms to enable broader market participation

6. Measurement (CDEF)

Tracking of business performance, income generation, and sustainability outcomes

7. Growth & Sustainability

Support for scaling operations, strengthening business resilience, and achieving long-term viability

Link to Workforce & Entrepreneurship Engine (WEE™)

MSME development interventions are integrated within the WEE™ framework, ensuring that entrepreneurship is not treated as a standalone activity but as part of a structured pathway from skills development to income generation.

This enables beneficiaries to transition into business ownership within a measurable and supported system.

Sustainability & Market Enablement

To ensure long-term sustainability, UniHouse integrates digital platforms and market access mechanisms into programme design.

Where applicable, beneficiaries are onboarded into the Ostathi platform, enabling them to transition from training and business activation to active market participation and income generation.

This integration ensures that entrepreneurship outcomes are not limited to programme completion but continue through structured access to clients, marketplaces, and verified payment systems.

Outcomes & Impact

UniHouse MSME programmes deliver measurable outcomes, including:

• Creation of new businesses and micro-enterprises
• Increased income generation and financial sustainability
• Formalisation of businesses within local economies
• Strengthened entrepreneurial competencies
• Improved market access and customer engagement
• Long-term economic participation and resilience

UniHouse does not deliver standalone entrepreneurship training. It designs and implements structured systems that enable business creation, income generation, and sustainable economic participation.